About the company

"Skyway" — A Far East Brand in China

Since the inception of Far East (Wu’s) Industrial Company Limited in 1967, the company has been providing world-class manicure products to more than a thousand customers in the world. In its continuous pursuit of product and service excellence, coupled with the support and commitment of both the staff and customers, Far East has successfully set the model for the industry and become one the market leader in luxurious gift and premium.

Adapting to the market

Being an adaptive company, Far East is committed to introducing a series of innovative products to meet market changes and customer specific demands. From the classical and post-modern series to sporty and compact traveler set, Far East constantly introduces originality to its product range with the support of its strong R & D team. Entering the new millennium, the range of products has been further diversified to include leather made and metal made gift sets such as wine kit, cigar sets, watch winder and designer stationary sets. Today, Far East offers a comprehensive range of tailor-made products each with distinct design that cater for customers of different ages, interests and cultures.

Building a Trusted Brand

Workers at Far East's factory in China

In addition to the significant growth of the company size and customer base, Far East is also pleased to see the continued growth of interest and acceptance of its products around the world. Over the past few years, the clientele of Far East has been substantially increased to include many well-known world brands, private labels and department stores, placing Far East’s products onto the international platform. Some of brands include Samonsite, Mercedes-Benz, Mark & Spencers and many reputable corporates.

While Far East is proud of its many achievements, it also values the enhancing relationship it has been building with its customers for the past 40 years, many of which are the long-term partners who grew together with Far East and have now evolved into the market leader in its respective fields. It is the mutual trust and understanding that help Far East achieve its objectives.

To further strengthen the leading position in the market, product diversity and innovation are crucial for sustainable success. To this end, Far East has invested substantially in its Dongguan plant to further enhance its capability in terms of facilities and resources. The 3,500-sq.m. production plant will accommodate the entire workforce of Far East as well as the state-of-the art production infrastructure and technology.

Sample bar set product

Looking to the future

In 2008, Far East celebrated its 40th anniversary. Further to its accreditation to ISO 9001 in 2002, Far East will continue to extend its tradition of excellence and set future milestones by embarking on new projects while pioneering market trends. It is the unwavering belief in continuous innovation, quality service and products that differentiate Far East from the competitive environment.